Leading The New Game Of Commercial Kitchen Equipment - Cookeryaki
Keep on making progress to win tomorrow!
Seventeen years ago, Kong Lingjin completed the change of identity from chef to entrepreneur. In 2013 , with the intuition of 20 years of catering, he predicted that roast fish would be a new outlet for the catering industry. Therefore, he took the initiative and quickly invested in the R&D and production of grilled fish equipment to seize the market. In 2015 , Kong Lingjin's grilled fish equipment has become the leading brand in the country, occupying the leading position in the industry.
The success of the grilled fish equipment made him discover that commercial kitchen customization and commercial kitchen gathering is a potential huge business opportunity. Therefore, the establishment of the catering equipment brand - Cookeryaki.
Market insights to find problems: catering companies do not pay attention to business kitchens, the development of the business kitchen industry lags behind.
Kong Lingjin, a chef from the kitchen, has been in the catering industry for 20 years, witnessing and witnessing the development of the catering industry. In his view, catering companies have been developing for so many years, and space-experience marketing, dining tables and chairs and decoration design are advancing with the times. The only kitchen equipment is still in the 80s. In other words, the overall development of commercial kitchen equipment is slow and missing.
If we use war to compare a restaurant, then the space design represents the city defense layout, the decoration represents the position, the commercial kitchen equipment is the weapon, and it is an important factor in the competition of the catering enterprise. However, most catering companies seem to be unaware of this problem. “The restaurant has just started, the funds are not plentiful, and the money is changed and the equipment is replaced...” is the view of most small and medium catering operators.
However, it is precisely because most catering companies do not realize the importance of equipment, blindly pursuing the price advantage, this purchase of some equipment, that purchase some equipment, resulting in a variety of commercial kitchen equipment in the restaurant, can not coordinate well It further affects a series of problems such as research and development, production and taste of dishes .
Losing the important weapon of commercial kitchen equipment, "making money" has become a distant dream. According to relevant data, the mortality rate of catering enterprises in the past two years is as high as 96.1% , and the fierce competition is evident.
In addition, the business kitchen equipment industry itself has many problems. Low equipment technology, cumbersome procurement process , cross-regional transportation , difficult installation, standardization, etc ...
According to statistics, commercial kitchen equipment have more than 200 billion yuan of annual demand, how to seize more than 200 billion yuan this market?
Core Strategy 1: Promote the application of Ming-style kitchen equipment to help restaurant development
Catering giants KFC and McDonald's are the earliest open-end kitchens for consumers. Consumers stand outside the ordering table, while ordering food, they can see the cooking process of thewhole food , not only waiting to become a kind of enjoyment, but also the concept of “ food safety can be seen ” is gradually being implanted into the hearts of the people. Consumers are willing to pay for this " visible " .
After a detailed market research, Kong Lingjin led the team to find out that the layout of the kitchen appliances, the specification of the chef's grooming and operation procedures, the freshness of the ingredients, and the aesthetics of the commercial kitchen equipment are higher. Requirements. This kind of internal operation, consumer supervision mode, although it will increase operating costs, but the Ming-style kitchen in the later consumer diversion, expansion and retention, is significantly higher than the hidden kitchen.
Core Strategy 2: Customized commercial kitchen equipment to create a unique and exclusive restaurant
In this era of very homogenization, all the Commercial Kitchen Equipment is almost the same, easy to be imitated, lacking core competitiveness. No company is willing to invest more R&D expenses in the function and intelligence of the equipment.
In response to this pain point, industrial catering kitchen equipment supplier to launch custom pages, from "exclusive", "specificity", "patent" three dimensions, high barriers to the rapid establishment of catering equipment.
The advantage of customizing the kitchen equipment is that the same category only serves as one, and carries out in- depth strategic cooperation with the catering enterprises , and finally achieves a win-win situation.
The most knowledgeable R&D team
Catering workers R & D team, nearly half of the senior cook. The chef enters the R&D team, and he does not want to be in business . The reason is reasonable. Because the catering business equipment is finally used by the chef, the chef has the most say.
The combination of chefs and engineers will maximize the “ features ” of custom kitchen equipment . Customized kitchen equipment is divided into "discovery" and "invention".
Found: found the problem on the original equipment, and improve function and intelligent then continued to upgrade iteration.
Invention : Under the new model, new products, new consumption demand, independent innovation, design, research and development and production of commercial kitchen equipment in line with the needs of the times.
In the context of consumption upgrading, commercial kitchen equipment, as an important weapon in the restaurant, can only avoid the homogenization competition by continuously innovating and organically integrating the concept of the restaurant to create its own commercial kitchen equipment. In order to seize the market and win the favor of consumers!
